Friday, 12 December 2008

The Power of Advertising

1986 was the last Christmas I spent at home - not the best of times, either, but an interesting one for all the wrong reasons.

So, what joyous song was at number one? At this time, the fad for re-issuing old songs as singles after they were used in advertising was in full swing, particularly for jeans. Marvin Gaye's I Heard It Through The Grapevine had been a hit after appearing in a Levi;s commercial, so when they tried again with another sixties classic they hit Christmas paydirt. It only took Jackie Wilson 29 years to get to number one with this one - video by the guys at Aardmann!!

Some people ove rat Captain Comics have rightly pointed that, in the US, there wasn;t such a fuss over who was number one at Christmas there. Case in point - the number one on 25th December 1986 is actually a summer song - and one of my personal favourites. So, arm in front up, arm in front down, and do the Wilson, Kettle and Bettie....

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